Every year I see business coaches talking about Black Friday deals as a 'quick cash injection' strategy,

But that makes it sound so much easier than it actually is.

And I HATE the idea of you spending time and energy you can't really spare on preparing for a launch, posting on stories like crazy even in moments you told yourself you'd be off your phone, and ultimately ending up with two sales.

A thread that runs through my work with mentorship clients:

your business strategy needs to work for YOU.

That includes deciding to sell or not during Black Friday (and HOW to sell) based on how it fits in with your life, your energy, your capacity...

Not based on the idea that it will bring in quick cash.

If you were my client, here’s what we’d talk through before jumping into BF planning...

1. What is your capacity for new clients, and how does that affect what you sell?

Let’s say 10 people say yes. Is that 10 new 1:1 clients you're trying to onboard going into the holidays (which are busy enough with kids)?

Or does it make more sense for your capacity to sell perhaps a lower ticket offer that requires less of your hands on energy? Or does it make sense to take deposits for a later start date?

2. Besides a lower price, why is this the right fit for a potential client?

If someone doesn’t already want the thing, 30% off doesn’t change that. Everyone will have deals for Black Friday- so the price isn't the selling point, but the problem your offer solves, the specific outcomes they'll get from it... that does.

We also need to consider why (besides price) someone would benefit from investing now vs. another time.

3. How can we build momentum without 'something is coming 👀' vibes?

Unless you already have a very engaged audience that buys everything you put out, let's define exactly what you're offering and how to make that clear to your audience ahead of time.

That’s the start of a larger conversation that includes marketing messages and launch planning that aligns with your actual capacity, not the capacity you wish you could commit to.

We also want to make sure we test whether anyone is interested in this offer BEFORE doing a ton of planning plus and how to structure the actual launch so you’re not glued to your phone all Thanksgiving week.

I expand on the above and a few other key considerations to make a Black Friday launch successful when you're working with limited capacity in this week’s podcast episode...

​👉 Listen to this before diving into planning a Black Friday launch​

Talk soon,

Gillian Bennett

Instagram: @bitesizenutri ​

P.S. if you’ve been feeling a bit lost or scattered thinking about the rest of this year and the beginning of 2027, I offer 60-minute capacity calls ($99 for new clients) to help you with clear action steps you can focus on ASAP. DM me “capacity” on Instagram to get one scheduled!

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