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Every year I see business coaches talking about Black Friday deals as a 'quick cash injection' strategy, But that makes it sound so much easier than it actually is. And I HATE the idea of you spending time and energy you can't really spare on preparing for a launch, posting on stories like crazy even in moments you told yourself you'd be off your phone, and ultimately ending up with two sales. A thread that runs through my work with mentorship clients: your business strategy needs to work for...
The first month of my son's life, I did A LOT of scrolling. The algorithm very quickly picked up on the fact that I was a new mom, and it started feeding me video after video about baby sleep, latching positions, and what's 'normal' for a newborn. In one 30 minute nursing session, I probably got at least six different pieces of advice thrown at me... and when you're a new mom with no f*cking clue what you're doing, you don't have the self-trust yet to know what is for you and what to ignore....
It can be SO much harder to reposition and revive your business, message, or program than it is to start from scratch. Not because of the actual strategy or tasks needed... but because of the sunk cost fallacy. When you've already put a TON of effort, time or energy into something in your business, letting it go feels like a failure or a waste... even if it's not working. This conversation came up with one of my newer mentorship clients, a hybrid online/in person PT who started her business...