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Hi! I'm Gillian, mentor for nutrition and fitness coaches navigating motherhood

feeling scattered in your business?

Published 19 days ago • 2 min read

For the first 3-ish months of work after my maternity leave, something felt really off in my business.

I had one of my best launches ever right when I came back, riding the tails of my marketing from pre-baby...

But once that was over, I felt like I was walking through mud trying to create new content and speak authentically to my old ideal client.

I'd just gone through one of the most life changing experiences a human can go through,

and for some reason I expected myself to just waltz back into my business feeling like the exact same coach and mentor I was pre-baby.

When I gave myself the space to re-evaluate what I actually wanted from my business, I realized that I'd been refusing to evolve.

I had been resisting the work that truly called to me because like SO many other coaches,

I was scared that if I niched down and got even more specific about my ideal client, I'd reduce my chances of success.

When in fact it's almost always the opposite.

Messaging and marketing is (unfortunately) a necessary part of running a business.

Running a business on limited time and capacity means specificity is even more important than ever.

In motherhood, I need two things from my marketing and messaging:

  1. I need it to feel authentic and honest to who I am as a mentor/coach
  2. I need my ideal client to be able to self-identify and say 'this is for me'

And when I work with coaches who are feeling scattered, all over the place with their marketing, torn between wanting to take their business seriously and burn it all down...

99% of the time it's that their ideal client is WAY too vague.

Marketing to 'women who are sick of starting over' is NOT the same as marketing to 'women who work in corporate America and start every Monday with a perfectly meal prepped lunch but by Wednesday are back to eating Panera followed by whatever treats they can find in the office kitchen'.

So I recorded you a podcast to help you overcome the fear and/or resistance to niching down.

In this week's Building a Coaching Business in Motherhood episode,

You'll hear:

  • three reasons why niching down will make your marketing so much easier and more effective
  • four questions to ask yourself to speak more clearly to the client you are dying to work with.

Whether you're a mom or not, you don't have time or energy for watered down messaging, so...

​Listen to the episode (and make sure to subscribe)​

Talk soon,

Gillian Bennett

Instagram: @bitesizenutri ​

P.S. Feel like you're working as much as life allows you to at the moment, but not seeing the results you want in your business? Take my Strategy Audit​

Ways to work with me:

  • ​Capacity Call: one-off call for new clients feeling stuck in business to define what actually fits your capacity as a mother and moves your business forward ($99)
  • ​1:1 Business Mentorship: ongoing support and partnership to build a business that allows you to be both the mother and coach you want to be in this season of life ($597/mo · 3 2 more spots available before rate increases

Weekly-ish episodes to guide you towards the coach, business owner, and mother you want to be

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Tagamanent 1 , Barcelona, Catalunya 08012
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Hi! I'm Gillian, mentor for nutrition and fitness coaches navigating motherhood

I help coaches learn how to work with their capacity as a mother while growing or building their businesses with strategy, tools and coaching that helps them be both the mother and the business owner they want to be.

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