This is the kind of email that is both incredibly vulnerable to write (because I'm baring the insides of my business and my mind)

and also fun to read (because who doesn't like being nosy)

So let's dig in:

What's my strategy for this new business venture?

What does it mean for the structure of my business?

To be clear... I am now positioning myself as a business mentor for mothers in nutrition/fitness coaching.

And I'm coming into this with a solid base of referrals, established relationships and trust as a mentor in the coaching space..

Which means that my strategy is different than if I was building my coaching business from scratch.

My next few clients are likely already in my audience.

Right now my focus is to:

• continue to strengthen relationships within my existing audience
• build trust, authority and teacher immediacy through longform content (new podcast!)​

My goal is to show mothers who are already watching me that I'm worthy of their trust and capable of helping them build/grow their coaching business that aligns with their values and the kind of life they want to lead.

This means I need to get in front of those women as often as I can-

I'm not going to spend my time and energy on a fancy lead magnet or techy funnel to get started.

Will my approach include that stuff in the future?

Probably, but right now my focus is on agility and speed, NOT scaling or a high volume of inbound leads.

and spending time building an involved funnel is not going to get me my next 3 clients.

Later on in this business I'll revisit this when I have more capacity and am ready to build a waitlist or perhaps a group offer,

but it's a 'not right now' kind of thing.

Structure-wise...

Right now, I am promoting ONE main offer.

1:1 business mentorship for mothers to build or grow their fitness/nutrition coaching businesses

Do I offer other things? Yup.

But if I were to get on Instagram (my main marketing platform) and promote consult calls, my capacity calls, AND mentorship,

I would have a bunch of people who kinda sorta knew what I was offering but weren't fully clear what was what and who it was for.

Because my capacity is VERY limited as a mother, it is even more important that I make it easy for people to understand what I offer.

And if I'm in conversation or someone has started to listen to my podcast (which is farther down my funnel than just looking at IG content),

and a capacity call or consult is right for them... I've got those offers ready.

So my current structure is more simple than it's been in years:

One offer.

That's my focus.

Until recently, I had at least 2 public offers.

(1.1 Coaching Mentorship and the Confident Coaching Pathway)

In the past, I've had up to four offers.

Each additional offer adds a layer of complexity when it comes to time, effort, and complexity.

In the spirit of honoring my capacity in this season of my life,

I am ONLY focusing on what needs to happen to promote and deliver mentorship.

And business coaches that tell you to have a million different offers?

Low ticket, high ticket, mid ticket, free...

They're not wrong-

I have a mentorship client (also a mom) right now who is killing it with a low ticket offer being a key step in the funnel to her higher ticket coaching.

For ME in MY business, I've made the intentional choice to focus on one offer.

Because part of growing a successful business is developing self trust so we can filter out the noise and focus on what matters.

(and that's what I help the moms inside my mentorship do)

It would be SO easy for me to look outside of myself for the answers to what I should do.

But I talked it through with my biz coach.

I ran it through my own filter.

And THIS is what my business looks like moving forward.

Tomorrow, I'm sharing the emotional rollercoaster that got me here.

If you made it this far, thank you for reading and for being here.

Talk soon,

Gillian Bennett

Instagram: @bitesizenutri ​

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