Every year I see business coaches talking about Black Friday deals as a 'quick cash injection' strategy, But that makes it sound so much easier than it actually is. And I HATE the idea of you spending time and energy you can't really spare on preparing for a launch, posting on stories like crazy even in moments you told yourself you'd be off your phone, and ultimately ending up with two sales. A thread that runs through my work with mentorship clients: your business strategy needs to work for...
5 days ago • 2 min read
The first month of my son's life, I did A LOT of scrolling. The algorithm very quickly picked up on the fact that I was a new mom, and it started feeding me video after video about baby sleep, latching positions, and what's 'normal' for a newborn. In one 30 minute nursing session, I probably got at least six different pieces of advice thrown at me... and when you're a new mom with no f*cking clue what you're doing, you don't have the self-trust yet to know what is for you and what to ignore....
12 days ago • 2 min read
It can be SO much harder to reposition and revive your business, message, or program than it is to start from scratch. Not because of the actual strategy or tasks needed... but because of the sunk cost fallacy. When you've already put a TON of effort, time or energy into something in your business, letting it go feels like a failure or a waste... even if it's not working. This conversation came up with one of my newer mentorship clients, a hybrid online/in person PT who started her business...
16 days ago • 3 min read
For the first 3-ish months of work after my maternity leave, something felt really off in my business. I had one of my best launches ever right when I came back, riding the tails of my marketing from pre-baby... But once that was over, I felt like I was walking through mud trying to create new content and speak authentically to my old ideal client. I'd just gone through one of the most life changing experiences a human can go through, and for some reason I expected myself to just waltz back...
19 days ago • 2 min read
I am honestly so sick of talking about baby sleep so we're not going to do that today ok? (but for the record, I'm exhausted) As silly as it sounds, what's saved me most in the last almost year of motherhood was shifting my mindset around sleep and exhaustion. I used to be very much an 'I need 8 hours of sleep or I am useless' type person. The mindset shift I started practicing as soon as our little dude was pulled into this world (I had a forceps birth) was... 'I can do things even when I'm...
23 days ago • 2 min read
Business coaches on IG will not shut up about sales plans, strategies and funnels. (and they have a point, that sh*t is important, but stay with me) Maybe you've spent hours and hours planning and mapping yours out. Then a client or two leaves and you panic and start posting 'DM me for coaching' even though you weren't planning on launching until next month. Next thing you know, the sales plan you spent so much time on ends up lost somewhere in your Google Drive. That's what I call losing...
26 days ago • 2 min read
(TW: miscarriage) I am not an anxious person, but when I got pregnant with baby L, my anxiety was sky-fucking-high. (I lost a pregnancy in 2024, and I was terrified I'd lose him, too) Most people in my immediate circle didn't really get it. They either didn't have kids, never lost a pregnancy, or thought they were being helpful by trying to make me think positively. I felt like I wasn't being taken seriously... So I searched Reddit, and found post after post, comment after comment, with so...
30 days ago • 2 min read
I hired my first business coach in 2019. She was a little clueless about the fitness industry, but she knew business strategy like a BOSS. The problem was that she basically tried to bully me into focusing on corporate wellness programs... even though I shared that I had no desire to get into corporate wellness. Her strategy was solid- but it wasn't aligned with my vision for my business. And I see coaches going two different ways with their strategy- One, 'post on social media and hope...
about 1 month ago • 2 min read
Since I made the big decision to move into business mentorship for mothers who coach, I've also decided I want to be even more transparent about how I'm running my business. Is it because becoming a mother has made me give even less f*cks about what people think? Partly. But it's also a strategic business choice. And one thing I know many nutrition and fitness coaches struggle with is strategy. I was one of those coaches. For a loooooong time my strategy was 'post on Instagram and try to get...
about 1 month ago • 2 min read
Every single podcast episode on my new podcast feed started out as a brain dump I dictated into my iPhone notes while on a stroller walk. Because if I didn't do it that way, there is no way I could get out the volume of content I want to get out. Between my son's separation anxiety that we thought was gone but, nope, it's back, And my need to get out of the house for my mental health, I'm either carrying a baby, holding a baby, or pushing a stroller with a baby in it for many hours of the...
about 1 month ago • 1 min read