I am honestly so sick of talking about baby sleep so we're not going to do that today ok? (but for the record, I'm exhausted) As silly as it sounds, what's saved me most in the last almost year of motherhood was shifting my mindset around sleep and exhaustion. I used to be very much an 'I need 8 hours of sleep or I am useless' type person. The mindset shift I started practicing as soon as our little dude was pulled into this world (I had a forceps birth) was... 'I can do things even when I'm...
3 days ago • 2 min read
Business coaches on IG will not shut up about sales plans, strategies and funnels. (and they have a point, that sh*t is important, but stay with me) Maybe you've spent hours and hours planning and mapping yours out. Then a client or two leaves and you panic and start posting 'DM me for coaching' even though you weren't planning on launching until next month. Next thing you know, the sales plan you spent so much time on ends up lost somewhere in your Google Drive. That's what I call losing...
6 days ago • 2 min read
(TW: miscarriage) I am not an anxious person, but when I got pregnant with baby L, my anxiety was sky-fucking-high. (I lost a pregnancy in 2024, and I was terrified I'd lose him, too) Most people in my immediate circle didn't really get it. They either didn't have kids, never lost a pregnancy, or thought they were being helpful by trying to make me think positively. I felt like I wasn't being taken seriously... So I searched Reddit, and found post after post, comment after comment, with so...
10 days ago • 2 min read
I hired my first business coach in 2019. She was a little clueless about the fitness industry, but she knew business strategy like a BOSS. The problem was that she basically tried to bully me into focusing on corporate wellness programs... even though I shared that I had no desire to get into corporate wellness. Her strategy was solid- but it wasn't aligned with my vision for my business. And I see coaches going two different ways with their strategy- One, 'post on social media and hope...
13 days ago • 2 min read
Since I made the big decision to move into business mentorship for mothers who coach, I've also decided I want to be even more transparent about how I'm running my business. Is it because becoming a mother has made me give even less f*cks about what people think? Partly. But it's also a strategic business choice. And one thing I know many nutrition and fitness coaches struggle with is strategy. I was one of those coaches. For a loooooong time my strategy was 'post on Instagram and try to get...
16 days ago • 2 min read
Every single podcast episode on my new podcast feed started out as a brain dump I dictated into my iPhone notes while on a stroller walk. Because if I didn't do it that way, there is no way I could get out the volume of content I want to get out. Between my son's separation anxiety that we thought was gone but, nope, it's back, And my need to get out of the house for my mental health, I'm either carrying a baby, holding a baby, or pushing a stroller with a baby in it for many hours of the...
20 days ago • 1 min read
It's Sunday afternoon, and I'm recovering from the worst migraine I've ever had. (if you suffer from migraines, holy f*ck I have so much empathy for you- that sh*t was worse than recovering from birth) Normally, I would not be writing an email on Sunday. I wouldn't even be opening my computer on Sunday. But tomorrow our daycare is closed and I'm with my son all day, so I have to do the bare minimum I've committed to in my business today. And getting out a Monday email sharing this week's...
27 days ago • 1 min read
You're doing the things you're "supposed" to do as a coach/business owner- (creating content, responding to check ins, messaging clients, posting stories) but it isn't giving you the results you want. (more sales, quality clients, more DM conversations, safety and calm in your business) It's EXACTLY like the coaching client that came to you saying 'I'm doing all the right things', but they weren't seeing progress in the areas that mattered to them. You both feel like you're putting in way too...
about 1 month ago • 2 min read
In 2020, I hired my friend Holly (time management queen👸🏽) to give me a crash course in time management that helped me go from "I just sit down and do stuff until I get distracted" to a color coded, pre-calendared, time blocked work week. Now, we're both moms living and working on broken sleep, inconsistent childcare and feeling the pull between loving our work but also wanting to be with our babies as much as possible. I still color code things sometimes in my calendar, but having a...
about 1 month ago • 2 min read
When you're a solo business owner, everything can feel personal- A post only gets two likes? People hate me. A client tells you they're leaving? I must have done something wrong. A lead ghosts you? I suck at sales. One of the most humbling learnings of my adult life is that everything is emotional. Neither you nor I, Reader, are as logical as we like to believe we are. The first few lines of this email are a great example- we ride the rollercoaster of emotions every day as a business owner....
about 1 month ago • 3 min read